In our last post, we began to share some of the most successful uses for your customer data:
- Remodel stores
- Select better retail partners
- Optimize your merchandise mix
Picking up where we left off, here are three more applications for your company’s treasure trove of location-based customer data:
Increase Bookings and Follow-Through
Does your business rely heavily on sales meetings or appointments? Your site analytics team can help identify a highly targeted list of potential customers who are most likely to be interested in your services or products. Providing your sales team with this data can lead to increased bookings and fewer last-minute cancellations.
Add Profitable Bricks to Clicks
Even with e-commerce sales on the rise, many shoppers still want to see, touch and test a product before they buy, and doing so increases the chance they will ultimately keep the product. Before you go multichannel, use your spatial data to determine the best markets and locations for temporary spaces. Find the right sites and see how much more your clientele is willing to spend in-store.
Plan for tourist season
A store in Springfield, Illinois will rely on locals for business. But what about a ski shop in Aspen, Colorado? Or a beach goods retailer in Charleston, SC? How does seasonal tourism affect shopping behaviors in these markets? Being able to measure and anticipate tourism’s impact is a necessary analytical skill when looking at areas supported by vacationers. Your spatial data can be used to create a “tourism index” to do just that.
When your data is spatially enabled—giving you a detailed look at driving behaviors, trade areas, proximity to competitors and more—the sky is the limit for how your company can benefit in making smarter business decisions.
P.S. Want a site selection software to better analyze your data?
eSite’s newest tool, Trip2Trade, is the first and only site selection software powered with actual customer trip data gathered from automobile and personal GPS devices.
Image courtesy of David Mandel Photography