Frozen Yogurt Franchise Partners with eSite Analytics for Expansion Strategies

Charleston, SC (April, 2016)—Frozen yogurt franchise sweetFrog has partnered with eSite Analytics to help provide guidance for the brand’s aggressive expansion strategies.

“From a franchise growth perspective, in 2016 we will be pushing forward with aggressive plans to expand sweetFrog’s footprint,” Chief Marketing Officer Matt Smith told Franchsing.com. “The opportunity for international expansion is huge.”

eSite Analytics will provide a mix of expert analysis and proprietary location-based insights leveraging TrailBlazer™, the firm’s 360° analytics tool for restaurants and retailers.

“Our goal is to leverage location-based data in a way that empowers sweetFrog to expand as profitably and quickly as possible in today’s market,” said eSite Analytics president Charles Wetzel.

For more insights on sweetFrog’s plans for growth, read CMO Matt Smith’s excellent interview with franchising.com.

About eSite Analytics
eSite Analytics has been providing location-based spatial analytics insights to consumer brands since 1997. The first retail analytics firm to leverage GPS trip data for marketing and site selections, our innovative tools and expert analysis have guided the growth many of America’s most recognized retailers and restaurants.