December 2015 update: The Motley Fool now says “Location Is Shake Shack’s Secret Sauce“

Shake Shack is big news these days, and at eSite Analytics we couldn’t be more excited for our client. Most recently, Marketplace’s Kai Ryssdal interviewed the fine casual burger chain’s CEO, Randy Garutti, to discuss how the company evolved from a hot dog cart into a publicly traded international company with plans to expand to more than 400 locations.

We’re honored to be a Shake Shack partner and excited about the opportunity to play a role in this incredible story as the brand finds out just how big it can be .

If you’re in the mood for some inspiration, listen to the entire interview on the Marketplace website. It’s worth 17 minutes of your time!