Specialty Clothing Retailer Experiencing “Milestone Year”
Charleston, SC (May, 2016)— Duluth Trading, the clothing retailer of inventive and functional workwear, is entering a period of expansion with assistance from analytics partner eSite Analytics.
In leveraging TrailBlazer™, eSite Analytics’ 360° retail analytics tool, the Wisconsin-headquartered retailer is able to identify the sites and marketing opportunities that will best support its customer base and their communities.
“Spatial analysis is the key to strategic store growth, and we’re excited to assist Duluth Trading with the granular level of customer insights needed to expand profitably,” said eSite Analytics President Charles Wetzel.
Duluth Trading is currently preparing to open two new stores and is analyzing dozens of markets to identify those with the strongest network potential for the brand based on trade area analysis, customer segmentation and proprietary retail modeling.
eSite Analytics will continue to assist the company as it carefully analyzes additional markets opportunities.
For more information on Duluth Trading’s current growth and excitement building around the company’s expansion plans, check out these recent media stories:
- Profits grow for Duluth Trading Co. (Duluth News Tribune)
- Duluth Trading to enter Illinois market with Hoffman Estates, Downers Grove stores (Chicago Tribune)
- Duluth Trading sets sights on Pittsburgh (Pittsburgh Post-Gazette)
About eSite Analytics
eSite Analytics has been providing location-based spatial analytics insights to consumer brands since 1997. The first retail analytics firm to leverage GPS trip data for marketing and site selections, our innovative tools and expert analysis have guided the growth many of America’s most recognized retailers and restaurants.