If your company is using location-based customer data (and if you’re not, you should be), at some point you will face questions about personal privacy.

Today’s consumers are very aware of the amount of data being collected about them. Target’s security breach in December have people on edge. Many worry about anonymous “big data” insights on groups of customers turning into “little data” collection of information about their private lives.

Don’t wait for a corporate crisis to find out if the data you’re using is secure and anonymized.

Before you take another sip of coffee or start on today’s next to-do, ask this all-important question:

Are the people handling your company’s customer data reputable and trustworthy?

If you’re working with a site selection consultant or customer analytics firm, is the company taking steps to ensure all data is anonymous? Is your data safe?

Many customers are wary of being constantly monitored and tracked. You don’t want them associating your brand with insecurities about privacy and identity theft.

How we handle customer data at eSite

eSite clients don’t have to worry about data privacy because none of our customer analytics include information that’s personally identifiable. There’s simply no need for that.

When you’re talking about selecting sites, planning marketing and improving operations, the best decisions come from analyzing behavioral patterns.

Using this method, we are able to keep the “little data” totally private.

Now you can decide

Ask your location analytics partner or real estate department – right now, before another minute passes – if the customer data you’re using is safe, secure and, wherever possible, anonymized. Your customers will appreciate feeling safe and your business will benefit!