In a move that caused a lot of buzz in the fast casual and quick service segments, eSite Analytics client Captain D’s announced that 2015 was the seafood franchise’s most successful year in company history. Here are the highlights:
- The franchise established an all-time system-wide average unit volume record, marking the brand’s third consecutive year of AUV record growth
- A 4.3% systemwide same-store sales increase marked the company’s 17th consecutive quarter and 5th consecutive year of positive growth
- 7 new franchise development agreements were entered at the close of 2015
“2015 was another record-setting year for Captain D’s, and we’re continuing to build upon this momentum as we kick off a new year,” said Chief Executive Officer and President Phil Greifeld. “As 2016 gets underway, I look forward to expanding Captain D’s presence as we continue to make an undeniable impact in the marketplace.”
Captain D’s by the Numbers
The following statistics are taken directly from Captain D’s franchising website:
- #1 seafood franchise in America, ranked by average unit volume
- New stores currently average $1.4 million in annual sales
- 2015 marked the brand’s 5th consecutive year of same-store sales growth
- Captain D’s is currently the nation’s seafood fast-casual leader with 513 restaurants in 26 states
Captain D’s in the News
For a snapshot of the media buzz around these impressive numbers, check out some of the latest industry coverage:
Fast Casual:
Captain D’s 2015 same-store sales on the rise
RestaurantNews.com:
Captain D’s Achieves Record-Breaking Success in 2015
QSR Magazine:
Captain D’s Hits Record AUV Third Year in a Row
Would you like to know how your franchise can achieve similar results? Schedule a demo of TrailBlazer, the eSite Analytics platform, to learn how restaurants and retailers can make better marketing and site selection decisions.